Cooking for many is a creative passion, and a highly personal one. It is also frequently combined with other passions like food, music and friends. So we developed a microsite with a retail configurator where foodies can create their own customized set of cookware for the kind of cooking they do, and still get the benefit of a package price. To complete the sensory experience, we also included downloadable cooking and dining music playlists, recipes and delectable cooking videos.