When IHG (Intercontinental Hotel Group) came to us, they had a logo and an idea. From there, we helped them create and launch a hotel brand from the ground up. EVEN Hotels is a hotel geared to wellness- minded people. It offers top of the line gyms, healthy foods and great working environments all at mid-range price point. We worked with them to create everything from their brand positioning to their hotel design, to the look, feel and messaging of everything in the hotel, right down to the note pads and coffee cups. They recently launched their first hotel in the spring of 2014.