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  • We won Nike's post of the week for our NTC event, pushed out globally through social media. Here's what Nike said about it: "Background Kicking off in Shanghai, followed by a trip to Stockholm, and finishing in LA, the NTC Tour has become a global success. With all 1,200 slots selling out well before the event, the Nike Women team was challenged with bringing the excitement of these once in a lifetime events to their social channels. Execution They leveraged Instagram to beautifully cover the final NTC tour event in Los Angeles from the lens of the NTC girl without overtly coming off as an advertisement. Instead of an explicit call to action in their posts, the team took a "lead by example" approach and inspired hundreds of attendees to share their own experiences at the events. Congratulations to Ashley, Lauren, Amber, and their agency partners for bringing the excitement and energy of the NTC Tour to their entire social community in a beautiful and authentic way. "

Yes, I work on Nike. Specifically, the social media for Nike Women.