Client Panama City Beach

Category Tourism

As we’ve all seen, a hurricane can devastate a destination. When this happened to neighboring Mexico Beach, PCB was in a unique position to help. Together, we set out to reinvent vacations with a new STAY IT FORWARD package — one destination, two great experiences on and off the boardwalk. After living it up in the sun, take time to help neighboring areas affected by Hurricane Michael.

This “voluntourism” campaign got tons of attention and support within the community, resulting in wide press coverage, locally and nationally, without a hint of paid media. In the words of Raini Hamdi (Editor, Skift Media), “With natural disasters becoming so regular, STAY IT FORWARD campaigns that see tourists helping to rebuild destroyed towns and beaches will be the new norm.”

Press Washington Post | Miami Herald | Minneapolis Star Tribune | U.S. News and World Report | The Telegraph | Tuscon.com | ABC News | Cox | Times Union | KTAR News | Yahoo Lifestyle | The Journal Gazette | Casper Star | Tribune | The Greater New Milford Spectrum | Middletown Press | The Daily Independent | San Diego Union Tribune | Toronto City News | San Francisco Chronicle | AZ Central | USA Today | Skift | The Star | Newsday | The Brunswick News The Longview News-Journal The Sacramento Bee

Awards
2020 Flagler Awards | Sustainable Tourism Marketing | Henry Award
2021 The Addy Awards | American Advertising Awards | Bronze