Client ViiV Healthcare

Category Healthcare

Due to medical advancements, people living with HIV can now live normal lives and achieve “undetectable” status without a trace of the illness. Despite this, widespread HIV stigma continues to exist. To influence people’s POV, and create empathy, we created a 360° interactive video where users can choose How It’s Viewed. So they can see how both positive and negative experiences play out. We also built an educational website and used HIV-positive ambassadors to openly share their experiences.