The tagline for this campaign is “It’s out there.” And it was in all kinds of fun ways. Shot by Craig Gillespie of MJZ, the “Voodoo” spot won Shoot Magazine’s Top Spot, and the “HOV” spot was a finalist at Cannes. The production included closing down a freeway, custom robotics, and couches with trap doors. One actor even went on to star with Julia Roberts and now stars in a TV series.
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